Website Graphics
Product Design
Business Card Design
The assignment was to create a fully operational brand guide for a fictional company. In this guide, I establish a brand identity for the company's fictitious employees, creating ease and a standard for departments to follow.
This completed brand guide was designed to help Clover & Co. employees navigate their brand implementation. It was important to include examples of the brand in action, color palettes, typography, and print options, to ensure the step-by-step process of utilizing the company's branded materials.
Here is a closer look at each page of this spread.
Completing a final brand guide that represents a business effectively is a process that takes time and multiple interpretations, so it's important to try new things.
In my first rendition, I was determined to keep the guide simple and limit the number of pages. This made it look cramped and washed out.
I also did not yet understand the importance of color theory or testing for visual accessibility. These skills would later help me create a much more appealing product.
